CASE STUDY

Anthi Swimwear is crafted for the dreamer and the nonconformist. Embracing the ethos "Where freedom meets the sea," the brand caters to women who dare to stand out and live life on their own terms. Our studio was tasked with developing a full brand identity that captures the essence of Anthi’s unapologetic and adventurous spirit.

We designed a logo that evokes the fluidity and freedom of the ocean, complemented by a color palette of dark greens and sandy neutrals that mirror the natural and bohemian spirit of the brand. Typography was chosen for its modern and airy qualities, reflecting the brand’s light-hearted yet bold persona. Through art direction, we focused on portraying the swimwear in soft, natural settings, emphasizing freedom and the joy of living unrestricted by conventions.

The brand identity we created for Anthi not only distinguishes it in the competitive swimwear market but also resonates deeply with women who view their clothing choices as a reflection of their lifestyle and values. This project not only reinforced our studio’s ability to visualize a brand’s core message but also highlighted our commitment to creating designs that resonate on both an aesthetic and emotional level.

Anthi Swimwear