BRAND IDENTITY
write your brand story
Is your branding falling short of expressing the real you?
You've invested your heart into your business, yet if your branding seems like it's lacking, it might leave you feeling overlooked and disconnected. At Ruel Studio, we understand how vital it is that your brand reflects the depth and passion of your business. We specialize in transforming your vision into a compelling and cohesive brand identity that not only connects with your audience but also stands out boldly in a crowded market.
Is your branding falling short of expressing the real you?
A bespoke brand identity ensures that every aspect of your branding—from logo to color palette—is uniquely tailored to your business’s values, vision, and audience. This customization sets you apart from competitors, offering a distinct presence in a saturated market.
1. Uniquely you
Investing in a custom brand identity provides a cohesive experience across all customer touch points, from your website to your packaging. This consistency builds trust and recognition, making your brand more memorable and increasing customer loyalty.
2. Cohesive experience
A bespoke brand identity aligns closely with your business strategy, ensuring that every branding element supports your overall business goals. This strategic alignment not only enhances your market positioning but also optimizes your marketing efforts for better results.
3. Aligned strategy
WHAT WE DELIVER
brand identity
BRAND ASSETS
brand strategy
creative direction
LOGO SUITE
typography SYSTEM
COLOUR PALETTE
BRAND GUIDELINES
Our brand strategy lays the groundwork for your brand's growth and evolution.
We start by clearly defining your brand’s core values and objectives, followed by an in-depth analysis of your target audience and competition. This strategic foundation not only informs but also directs the visual and creative decisions throughout the design process, ensuring alignment with your brand’s overarching vision.
BRAND ASSETS
brand strategy
creative direction
LOGO SUITE
typography SYSTEM
COLOUR PALETTE
BRAND GUIDELINES
Following the established brand strategy, the creative direction injects a vivid, artistic energy into your branding efforts.
It channels your foundational strategy into expressive visuals and innovative designs that captivate and communicate. This creative journey enhances your brand’s narrative, turning strategy into compelling visual stories that resonate deeply with your audience.
BRAND ASSETS
brand strategy
creative direction
LOGO SUITE
typography SYSTEM
COLOUR PALETTE
BRAND GUIDELINES
Our logo suite equips you with a versatile set of logo variations, designed to ensure you have the perfect logo for any occasion.
Each variation is thoughtfully created to maintain brand integrity across both digital and print mediums, available in a spectrum of colors and necessary file formats. This comprehensive approach guarantees a cohesive brand presence wherever your logo appears.
BRAND ASSETS
brand strategy
creative direction
LOGO SUITE
typography SYSTEM
COLOUR PALETTE
BRAND GUIDELINES
Our typography approach features a carefully selected collection of fonts, complete with a clear hierarchy and detailed usage guidelines.
This structured system ensures uniformity across all your brand’s touchpoints, enhancing consistency and clarity.
BRAND ASSETS
brand strategy
creative direction
LOGO SUITE
typography SYSTEM
COLOUR PALETTE
BRAND GUIDELINES
Your colour palette is carefully designed with primary and secondary colours that evoke specific emotions and resonate deeply.
These colors are selected to complement your brand identity and effectively communicate with your target audience.
BRAND ASSETS
brand strategy
creative direction
LOGO SUITE
typography SYSTEM
COLOUR PALETTE
BRAND GUIDELINES
Consider this your brand's playbook.
Our brand guidelines offer a detailed guide on using each brand asset correctly to ensure consistent representation across all platforms.
BRAND ASSETS
brand strategy
creative direction
LOGO SUITE
typography SYSTEM
COLOUR PALETTE
BRAND GUIDELINES
Complete your brand with additional features such as business naming, taglines, icons, patterns, social media and beyond.
These components enhance your brand’s identity, making sure it makes a memorable impact.
Once the brand identity designs are approved, we will compile all necessary brand assets and provide you with a comprehensive guideline book and clear instructions for applying your brand identity across print and digital mediums.
step 004.
Project Handover
BRAND IDENTITY
PROCESS
We establish your brand's strategic foundation by defining its core values and mission, conducting market and competitor research, and creating a strategy document that outlines its essence, style, tone, and key messages.
step 001.
Creative Direction
Once the creative direction is established, we develop two distinct design concepts and moodboards, present them for your review, and refine your preferred choice based on your feedback.
step 002.
Brand Concepts
With your feedback, we'll refine the brand identity designs and create mockups of key assets like logos, color schemes, and typography to fully visualize your brand's potential.
STEP 003.
Final Refinements
INVESTMENT & TIMELINE
Taking the step to enhance your brand is both an exciting and significant investment in your business's future. At Ruél Studio, we believe that a well-crafted brand not only captures the essence of your business but also pushes it beyond ordinary limits
Investment
Your brand represents your business and deserves the best investment. Our premium, custom branding packages start at $2000. To learn more about our pricing and services, please complete our Inquiry form.
turnaround
Quality guides our pace. The development of your custom brand identity unfolds over 4-6 weeks, allowing us to thoroughly explore your vision and craft a brand that truly reflects your values.
Ready to elevate your brand?
Excited to see your vision realized through a stunning, unified brand identity? Get in touch today to start your journey towards clarity, authenticity, and success with our custom branding services. Your brand's future starts now!
EMILY | HAUS & SUNDEI
Lily understood exactly what our interior design company stands for. She turned our passion for sustainable design into a brand identity that's not only beautiful but also truly reflects our eco-friendly values. Collaborating with Ruel Studio brought our vision to life in ways we never thought possible.
Working with Ruél Studio was a game-changer for our brand
MIKAELA | SONE SKIN
Her intuitive understanding of our needs led to a brand identity that speaks directly to our clientele, enhancing our entire online presence. It’s clear she’s invested in our success, and the results speak for themselves—our branding has never been more aligned or effective.
Redefined sophistication for our dermal clinic
NARRAH | NARRAH JEWELRY
She created a brand identity and e-commerce site that perfectly showcase the uniqueness and sophistication of our pieces. It’s clear she cares deeply about capturing the essence of who we are, making our site not just a place to shop but a beautiful reflection of our brand. Thanks to Lily, Narrah Jewelry really stands out in the luxury market.
I finally have my dream brand thanks to Lily and the team
MICHELLE | REALM PILATES
And that's exactly what Lily did for Realm. She developed a brand identity that aligns beautifully with our values of balance and wellness. Working with her was more like working with a friend who really understands and supports your vision. Our clients love the new look, and we keep hearing how it perfectly reflects the tranquility and strength they feel when they come to our studio.
Ruel Studio has a gift for capturing a brand’s soul
